Disney+Hotstar launches self-serve platform
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3 weeks ago 06:00:40am Television

Disney+Hotstar launches self-serve platform

New Delhi, 23-May-2024, By IBW Team

Disney+Hotstar launches self-serve platform

Disney+ Hotstar has unveiled the latest version of its self-serve platform, aiming to provide advertisers with a seamless experience ahead of the ICC Men’s T20 World Cup 2024, The Economic Times has reported.

The upgraded platform, available in five languages, including English, Hindi, Tamil, Telugu, and Kannada, offers enhanced features catering to advertisers of all sizes and industries.

The platform serves diverse advertising needs, extending support to both live sports and entertainment content. Dhruv Dhawan, Head of Ads at Disney+ Hotstar India, was quoted by ET as expressing the company’s commitment to empowering advertisers with innovative ad solutions, emphasizing the opportunities presented by the upcoming T20 World Cup.

The upgraded platform offers end-to-end automation and a streamlined campaign setup process, enabling advertisers to launch campaigns within three hours. It provides various ad assets such as Midrolls and Pre-rolls, along with more than 1000 targeting options, allowing advertisers to tailor campaigns to their specific requirements, the ET report explained.

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