Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, has become a lead sponsor for a USA cricket men’s team in the upcoming T20 World Cup.

In a statement, GCMMF said that Amul has joined as the Lead Arm sponsor of USA Cricket men’s national cricket team for the ICC Men’s T20 World Cup 2024, a PTI report from New Delhi stated yesterday.

The ICC tournament will commence on June 1 this year with the opening match scheduled between USA and Canada in Dallas, TX. As co-hosts of this major ICC event, the USA will make its debut appearance in this global championship.

This association with GCMMF signifies a significant step towards expanding and popularizing cricket across the nation.

Having initiated its association with international cricket back in 2011 through the Netherlands’ cricket team, Amul has maintained a strong bond with the sport by supporting various international teams in numerous ICC events, the statement said.

Venu Pisike, Chairman of USA Cricket, said, “We are pleased to have Amul on board as the lead arm sponsor for the upcoming and eagerly awaited ICC Cricket T20 World Cup 2024.”

Jayen Mehta, Managing Director of GCMMF, said that milk is the world’s original energy drink and is consumed by sports-persons around the world.

“For more than 25 years Amul products like butter, ghee, ice cream and shrikhand have been consumed in (the) USA and now we are pleased to announce the launch of Amul Fresh Milk across America.”.0

USA Cricket is the National Federation for cricket in the United States as recognized by the International Cricket Council. GCMMF is the world’s largest farmer owned dairy cooperative with 3.6 million farmers, responsible for marketing Amul milk and milk products across 50+ countries.