DD FreeDish rakes in Rs. 288 cr. in first two days of auctions

Prasar Bharati has successfully generated close to Rs 288 crore during the initial two days of slot auction in MPEG2 on DD FreeDish, selling a total of 13 slots for the period spanning from April 1, 2024 to March 31, 2025.

According to several media reports, in the prominent Bucket A+, featuring General Entertainment Channels (GEC), six slots were secured, fetching bids ranging from Rs 19.05 crore to Rs 21.25 crore.

The comprehensive bucket, housing channels like Manoranjan TV and Masti, witnessed a total sale value exceeding Rs 123 crore.

Prasar Bharati achieved a revenue of Rs 171.5 crore from Bucket A, which included six slots designated for Hindi/Urdu movie channels, surpassing the reserve price of Rs 12 crore.

Bids in this category ranged from the highest at Rs 18.30 crore to the lowest at Rs 17.50 crore. Channels such as Colors Rishtey Cineplex, Zee Anmol Cinema, and Star Gold Thrill secured slots.

Moving to Bucket B, which covers music, sports, Bhojpuri language, and other genres in Hindi/Urdu, Chumbak TV clinched a slot for Rs 16.75 crore, exceeding the Rs 10 crore reserve price. The auction for additional categories is scheduled to continue today.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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DD FreeDish rakes in Rs. 288 cr. in first two days of auctions

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