Direct-to-home (DTH) platform Dish TV has adopted a three-pronged strategy to acquire new customers and retain existing ones as it aims to become net positive in customer additions in FY25, CEO Manoj Dobhal told Economic Times.

Once India’s largest DTH platform, Dish TV has been steadily losing ground due to competition in the market and a tussle between promoters led by Jawahar Goel and other investors including Yes Bank, which has now transferred its 24 percent shareholding to JC Flowers. Dish TV promoters own a 4 percent stake in the company.

Having become debt-free in Q1, the DTH company is now looking to reclaim the lost ground and become a competitive force in a market that is changing rapidly due to the evolution of technology. According to a recent Trai report, Dish TV had roughly 14 million subscribers.

According to Dobhal, Dish TV plans to acquire premium customers through Android set-top boxes (STBs), which support both linear TV and over-the-top (OTT) streaming.