ABP Network, known for its pioneering work in political journalism, has said that its newly launched Election Centre Metaverse achieved ground-breaking numbers on the counting day and afterwards, recording over 25,000 global users in more than 500 parallel rooms.

Over 1 lakh (100,000) interactions with live TV, VoDs, short videos have been observed after the launch as the users visited the election scenes, engaged in live stream views, played games, cast virtual votes, and posted selfies, demonstrating a new standard for scalable virtual events accessible right from a mobile phone, ABP Network said in a press release.

ABP Network is the first media house in India to step into the Metaverse realm — specifically in the election space. This platform is designed to revolutionise the way election coverage is experienced, coinciding with the 2023 Assembly election results and ahead of the Lok Sabha elections due in 2024.

Speaking on the initiative, Avinash Pandey, CEO, ABP Network, said: “ABP Network has always stayed ahead of the curve in conceptualising and adopting modern technologies. The success of ABPLIVE’s Election Centre Metaverse has once again established ABP Network as a torchbearer of innovation in digital news publishing in India. This is a key milestone in our journey to integrate AI Tech to make our coverage stand out in the news industry.”