Rapidly emerging as the fastest-growing Hindi news channel, Times Now Navbharat has disrupted the pecking order by emerging in the top five category, displacing key players by a significant margin in the Hindi news genre.

Stamping its content leadership and growing popularity as one of the top channels in its genre, Times Now Navbharat recorded an impressive market share of 11.5 percent and 31.2 minutes TSV (time spent viewing) in the rolling four-week data from Wk.32-35 ’23, the TV channel said in a press release.

Through distinctive news show formats, the channel’s flagship shows, ‘News Ki Pathshala’ and ‘Sawal Public Ka’, have significantly rivalled prime time shows of other leading channels in terms of time spent viewing (TSV), further driving Times Now Navbharat’s influence during prime time.

Navika Kumar, Group Editor, Times Network and Editor-in-Chief of Times Now & Times Now Navbharat said in a statement, “This is an incredible milestone and we are extremely proud to witness Times Now Navbharat’s promising growth trajectory and strong resonance with the viewers.

“It’s heartening to see that within two years since its launch, the channel has made a big impact in the Hindi news genre with its differentiated content and decisive news reporting on every major news story, positioning it as the preferred channel for viewers. I am confident Times Now Navbharat will continue to scale new heights and set industry benchmarks.”

Firmly established as the ‘Breaking News Centre’ in the Hindi news landscape, Times Now Navbharat is recognized for its innovative content formats, distinctive and bold style of journalism, and comprehensive insights on every major news story, the press release added.