Disney Star, the official broadcaster of the ICC World Test Championship Final (WTC), has secured 28 sponsors for its television and over-the-top (OTT) platforms.

While Star Sports Network has 15 sponsors, Disney+ Hotstar has 13 sponsors across multiple categories ahead of the test match, which begins on June 7, 2023.

Star Sports’ sponsors include Bajaj Allianz, LAYER’R SHOT, Pokerbaazi, MRF, Samco Securities, Jindal Panther Steel, Ultratech Cement, DBS Bank, Atomberg Technologies, Maruti Suzuki, Charged By Thums Up, Hero Motocorp, Cadbury Dairy Milk, Livguard Energy Technologies, and Allied Blenders and Distilleries. “Star Sports has also on-boarded 40 advertisers and over 45 brands, The Hindu reported.

“The increasing curiosity surrounding the ICC World Test Championship Final between two cricket heavyweights is sure to generate excitement in the country. We have collaborated with advertisers from various domains, across Star Sports and Disney+ Hotstar. The response has been overwhelming so far, resulting in the sale of all key features well in advance,” said Ajit Varghese, Head of Network – Ad Sales at Disney Star.

Baazi Games has come on board as the co-presenting sponsor and ICICI Prudential Mutual Fund is the co-power sponsor on Disney+ Hotstar. Bajaj Allianz, Scaler Academy, Policy Bazaar, Paisa Bazaar, Club Mahindra, Coca Cola, HSBC, Maruti Suzuki, Uber, L’Oreal and Castrol have been signed on as associate sponsors.