Stars N Stripes has added another feather to its crown by announcing a partnership with Voot as its digital agency and tech solution gurus.

As part of the brief, the firm will create original, innovative, and engaging snackable content for Voot Shots, their short video platform. Stars N Stripes’ innovative digital strategy and content approach strives to connect with fans by engaging them and providing them with an inside look at Viacom 18’s exciting shows.

This new partnership intends to boost the app’s monthly active users (MAUs) and daily active users (DAUs). (DAUs). The new category on its app offers videos ranging from 40 to 120 seconds in length that are created from Viacom’s network material across channels.

Commenting on their association, Kunal Gavankar, Creative Head and Co-Founder of Stars N Stripes, said “We have been in the digital content space since our inception, but this association is different. The content on the platform has great potential to be a better redemption of itself as short format videos. We are excited to co-curate interesting content properties with Voot Shots.”

Since the launch of Voot Shots, Stars N Stripes has published close to 30,000 videos on Voot Shots resulting in over 100 mn views and an average watch time of 60-120 seconds per video. Additionally, the platform has generated close to 50 mn likes and shares across videos.

Talking about what differentiates Voot Shots from the rest of the short-format video platforms available in India, Gavankar explains, “While Netflix has Fast Laughs and Discovery has Shorts, these are all short-form videos but they are all cut downs. With Voot Shots, we ensure that each video is sharable, trending, and likable for which we apply a great creative strategy to each video, turning it into something interesting and unique, and attention-grabbing rather than it being a regular cut-down of a show’s high points.”

While streaming platforms in India have not yet begun monetizing the SFV (short format videos) content, Rahul Sheth, Co-Founder, and Business Officer of Stars N Stripes, feels that the day is not far “Every single OTT platform is focusing on building a way where they can not only engage the audience by giving them a lot more than the long format content but also looking at it from a perspective of generating revenue by offering engaging SFV.”

“Bite-sized content is probably the best way to deliver the maximum impact in a small time. We at Stars N Stripes were the pioneers of making short videos in collaboration with Viacom 18. The intent is to look at entertaining viewers who don’t want to watch an entire episode or a web series and want to consume snackable content in under 120 seconds,” concludes Sheth.