Sony Yay!, the children’s entertainment brand, has been named master licensee for the Naruto anime in India.

The channel’s toonverse features a mix of original and acquired toons, including kid-favorite Cat Duo Honey Bunny, the toon Oggy from Oggy and the Cockroaches, the super boy Kicko with his supercar from Kicko Superspeedo, and others.

The year 2022 also saw Sony YAY! introducing Naruto on television.

The Naruto product line has sold out on the first day of its direct-to-e-tailor partnership with The Souled Store. As part of this collaboration, The Souled Store offers a wide range of official Naruto merchandise, including apparel, accessories, footwear, and personal care.

Very soon Naruto fans will also be able to avail themselves of the merchandise across many more categories, which include home furnishings, consumer electronics, toys, crockery, and much more.

Leena Lele Dutta, Business Head, Sony YAY!, said, “At Sony YAY!, we believe in creating an ecosystem of characters that will lend themselves to not just engaging with kids, but also help in expanding the width of the business. While we already have the licensing rights for our homegrown IPs, we have also obtained the licensing rights for our acquired content which will help us to stay committed to our promise of always bringing fans closer to the characters that they love.”

Harsh La, Co-Founder and Director of The Souled Store, said, “This was an opportunity we simply couldn’t miss and we jumped at the chance to partner with Sony YAY!, the leading kids’ entertainment brand. We were thrilled to offer anime enthusiasts the official Naruto merchandise that they had been yearning for.

“Our collaboration has proved to be a resounding success, with sales skyrocketing from day one. We look forward to uncovering many more opportunities for collaboration with Sony YAY! in the future.”