Zing, a youth entertainment channel, has announced that the blockbuster K-Drama ‘Pinocchio‘ will premiere on January 2, 2023.

The show will be added to Zing’s popular Hallyu Time Slot and will air on weekdays from 6 PM to 7 PM beginning January 2, 2023.

‘Pinocchio’ follows the lives of Choi In-ha, a journalist, and Ki Ha-Myung, a young boy, as they navigate through dramatic twists and turns.

Choi In-ha has Pinocchio syndrome, a condition that causes her to hiccup whenever she lies. The difficulties she faces in pursuing her dreams, as well as Ki Ha-efforts Myung’s to cope with his tragedy, take the audience on an emotional journey set against a politically charged backdrop.

Jo Soo-won and Shin Seung-woo direct the show, which stars Lee Jong-suk, Park Shin-hye, Kim Young-kwang, Yoon Kyun-sang, Lee Yu-bi, and Jin Kyung, among others.

Talking about Pinocchio, Arghya Roy Chowdhury, Chief Channel Officer – Zing, shared, “Pinocchio is the perfect blend of a sensitive depiction of a serious drama and the aftermath of a ruthless conspiracy. The two lead characters undergo their respective challenges in their personal and professional lives to come out successful in the unforgiving news industry. The show is filled with tribulations and sacrifices, bringing out the indomitable power of friendship and love. Pinocchio makes us think, inspires us to never give up, and therefore, is a must-watch show. We hope that Pinocchio delights our audiences as our previous K-Dramas have done till now.”