Mobile Premier League (MPL) partnered with Missing Link Trust, to launch a campaign called #SaveOurMissingGirls to spread awareness of human trafficking.

Announced on the eve of United Nations’ World Day against Trafficking in Persons, the campaign aims to spread awareness of the dark world of human trafficking through a role-play game.

As a part of this week-long campaign starting on July 30, MPL has invited people to take a pledge and show their support for ending this menace that impacts millions of lives every year.

Missing, developed by Missing Link Trust, an NGO which combines art and technology to create mass awareness around sex trafficking.

With this initiative, the interactive game, wherein the gamer assumes the role of the trafficked girl in India, is designed to allow players to experience what a missing person goes through when she is trafficked into the inhumane world of prostitution, a world into which millions of girls are lost every year.