India’s biggest news network, Network18, has partnered with Truecaller to launch the #ItsNotOk campaign, to raise awareness about why it’s important for women to ‘Call It Out’ on harassment issues, leading conversations on how society can enable a safer digital environment for them.

The campaign #ItsNotOK will be launched on International Women’s Day, March 8, 2022, and will bring together the society’s key social stakeholders to encourage women to drive change and call action against harassment.

The campaign, #ItsNotOk believes that policymakers, social support systems, and media platforms have a collective responsibility to stop women’s harassment in our country. The key focus of the campaign will be on what women can do in an individual capacity and what our society can do collectively to curtail harassment of women, the company said in a statement.

The initiative will be bringing together all stakeholders including State Police, NGOs, Counselors, Legal help, and Government representatives to talk about how, we as a society, can work together for a safer environment, where women feel empowered.

The campaign will see Dr. Munjpara Mahendrabhai Kalubhai, Minister of State for Women and Child Development deliver the keynote session. On the other hand, National Commission for Women (NCW) Chairperson, Rekha Sharma, and Truecaller Co-founder, Nami Zarringhalam, will be part of Network18’s stream on Facebook and Twitter, where they will share their views on how can women stop the harassment.