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Warner Bros. Discovery (WBD) unveiled two new streaming advertising products in partnership with BrightLine, a connected TV ad solutions company.
The product, Click-to-contact and viewer’s choice, will be made available on Discovery+ in the fourth quarter of 2022 and offered to clients beginning in the 2022-23 Upfront season.
Click-to-Contact will enable Discovery’s ad-lite viewers to ‘click’ on an ad and instantly receive a marketing email on behalf of the advertiser. Whereas Viewer’s Choice is a personalized ad approach that gives consumers more flexibility when an ad runs. Viewers can mark their preferences for certain ads and products.
Commenting on the service, Jim Keller, EVP of digital ad sales and advances advertising at WBD, said. “drive brand awareness by offering choices to ad-receptive, engaged consumers.”
WBD has been upping its advanced advertising game. Just before finalizing its merger with Discovery, WarnerMedia began working with Magna to evaluate three companies – Comscore, iSpot.tv, and VideoAmp, as alternative measurement currencies.
