American tech giant Google has introduced its latest in-house font called Roboto Serif, designed to create a more readable serif companion to its Roboto Sans typeface.
As per ANI, the new font isn’t just the old Roboto letters with some serifs, rather each letter was redrawn from scratch to create a font that “thinks about Roboto, but is a new and original design.”
The new font still uses the same vertical proportions of Roboto Sans, making it possible to mix the serif and sans-serif versions in a single design.
The chunkier, retro-styled serif typefaces are coming back in style in a big way after years of minimalist sans-serif designs dominating.
Google has been using its Roboto font in one form or another for over a decade; it was first introduced alongside Android 4.0 as the default font for the company’s mobile OS.
Madras HC halts release of ‘Akhanda 2’ in major relief for Eros International
Kevin Vaz highlights India’s content surge at Asia TV Forum 2025
Gaurav Gandhi honored as M&E visionary at CII Summit 2025
Ministry of Tourism signs MoU with Netflix to showcase India’s destinations globally
GTPL Hathway unveils ‘GTPL Infinity’, new satellite-based HITS platform
Prime Video’s Nikhil Madhok calls for homegrown superhero in Indian streaming
Prime Video drops new posters for ‘Spider-Noir’ series
ShemarooMe rolls out 10-day ‘Gujju Film Fest’
Gracenote unveils new CTV ad platform to enable precise program-level targeting
TPL signs multi-year streaming deal with JioHotstar to boost digital reach 


