India’s leading radio network, Radio City is ready to celebrate the month of love with season 3 of ‘Love Shorts’.

The longest-running show ‘Love Guru’ will feature a curated list of seven mesmerizing love stories in the week leading up to Valentine’s Day on February 14.

‘Love Guru’ will spearhead Valentine’s Day campaign on air from 9 pm onward.

Enabling couples to share their feeling on-air, Love Shorts has become a popular destination for all things related to love and applauds the stories that flourished especially during 2020-21

To set the tone for the Valentine’s Day campaign, Radio City will play love songs and romantic melodies for its listeners and promote Love Shorts across other shows as well.

Starting February 1, Love Guru has started inviting love stories from listeners, of which 7 fascinating stories will be shortlisted and featured as Love Shorts.

These Love Shorts will be short 5-10 minute radio films that will be aired every day on the Love Guru show from February 8 to February 14.

Recounting the successful journey of Love Guru, Kartik Kalla, Chief Creative Officer, Radio City said, “Over the last 20 years, Love Guru has touched and united many hearts with his love advice and heartfelt voice. This legendary show has impacted millions of listeners ranging from those who have reached out to Love Guru to seek support regarding their relationship dilemmas and couple conflicts.”

“The longest-running show has been able to connect innately with the pan India audience who have enjoyed his perspectives on love, relationships and romantic endeavours. Love Guru will host its 3rd season of Love Shorts and celebrate some intriguing and romantic love stories with 7 short radio films in the run-up to Valentine’s Day. We are proud to see Love Shorts continue its legacy by ascribing words to tales that define the power of love,” Kartik added.