BARC Rating 40th Week: Sun TV regains first spot in all genres

Broadcasting Audience Research Council (BARC) 40th Week (2nd October – 8th October 2021) has released its report.

In India, Sun TV has regained the first spot in the top 10 channels across genres (All India 2+) replacing Star Plus which was the most viewed channel last week, the channel registered 2844.59 impressions. Followed by Star Plus and Star Sports 1 Hindi on second and third spot with 2788.88, 2609.43 impressions respectively.

Star Maa is still on the same fourth spot with 2484.13 impressions, where Star Vijay steps ahead on the fifth spot with 2027.51 impressions and Star Utsav has led back to the sixth spot with 1984.67 impressions respectively.

Colors have come on seventh spot with 1965.47 impressions, whereas Sony Sab led back to the eighth spot with 1863.21 impressions, alongside with Zee Telugu and Zee TV on the ninth and tenth spot with 1527.62 and 1458.82 impressions respectively.

In Hindi Speaking Market (HSM), Star Plus is still on the top five channels this week with 2699.67 impressions, alongside Star Sports 1 Hindi and Star Utsav on the second and third spot with 1980.69 and 1928.31 impressions. Colors and Sony Sab is in the fourth and fifth spot with 1928.31 and 1816.5 impressions respectively.

Sun TV has also led with the first spot in the South Market with 2838.24 impressions, followed by Star Maa, Star Vijay on the second and third spots with 2408.95 and 2025.45 impressions respectively.

Zee Telugu and Zee Kannada have remained the same with their fourth and fifth spots having 1482.92 and 1421.35 impressions respectively.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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BARC Rating 40th Week: Sun TV regains first spot in all genres

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