Streaming platform Eros Now on Thursday announced partnership with Live Satellite Media, part of the ABS group, for seamless delivery of Eros Now to underserved video-on-demand audiences across India.

For the unversed, ABS Group is a Multiple System Operator (MSO) that offers an array of solutions, including the digital-broadband and linear services to its network of customers across India, Mint reported.

Under the deal, Live Satellite Media would distribute and enable subscriptions of Eros Now through various modes, including but not limited to the unique bundling, prepaid codes, and API integration of the SVOD platform.

Commenting on the partnership, Manpreet Bumrah, Senior Vice President, Distribution & Alliances, Eros Now, said, “India’s OTT space continues to expand with the audience constantly looking for engaging content. This partnership is unique and enables us to tap into Live Satellite Media’s massive distribution networks of customers and serve them with Eros Now’s enormous library of Bollywood movies, originals, music, short-format content, and more.”

According to Live Satellite Media CMD Atul B Saraf, it was their endeavor to evolve with time and successfully deliver the best of the content offerings by great entertainment platforms across the country and help them to expand their reach.

“By partnering with Eros Now, we can offer a unique experience of OTT platforms to our customers. We will leverage our 30 Years of distribution network management experience to ensure the service reaches the multi-cultural and multi-lingual audience at large,” he said.