Zed Black has announced its association as the silver sponsor of the India vs Ireland T20I Series 2026, strengthening its presence in global sports marketing.

The two-match T20I series will be played in Belfast at the civil service cricket club (Stormont) on June 26 and June 28, 2026. The matches are expected to draw significant viewership across India, Ireland, and global audiences via Sony Sports Network and Sony LIV.

According to a Zed Black Agarbatti press release, the company said the partnership reflects its continued focus on expanding brand visibility through international cricket and strengthening engagement with global consumers, including the Indian diaspora.

Ankit Agrawal, director, Mysore Deep Perfumery House, said cricket remains a powerful platform that connects audiences across borders and generations, adding that the association will help enhance the brand’s global reach.

Zed Black has previously been associated with major cricket properties, including the IPL and international series, and continues to expand its footprint across more than 45 countries with its range of incense and devotional products.

The company said this partnership marks another step in reinforcing its positioning as a global Indian brand through sports-led engagement.