As the media industry undergoes rapid transformation, the focus is increasingly shifting from content delivery to ensuring seamless access across platforms and devices, according to Piyush Goyal, Head of TV Distribution at JioStar.

Speaking at APOS 2026, organised by Media Partners Asia, Goyal shared his perspective on the future of television distribution, the convergence of linear television and digital ecosystems, and the growing importance of consumer choice and convenience.

Addressing the evolving media landscape, Goyal said the future of television will not be defined by a single screen or distribution platform but by the ability to provide audiences with flexible access to content.

“The future of television isn’t defined by a single screen or a single platform. At JioStar, our mantra is simple: from ‘One Screen, One Pipe’ to ‘Any Screen, Any Pipe’ — ensuring consumers can access great content, wherever and however they choose,” he said.

Goyal noted that changing consumer behaviour is driving the need for a future-ready distribution ecosystem that combines the scale and reach of traditional television with the flexibility of digital platforms.

He added that JioStar remains focused on building an integrated distribution framework that delivers content across multiple screens and access points while maintaining convenience and value for consumers.

The comments come at a time when connected TV adoption, streaming consumption and cross-platform viewing continue to reshape the media landscape, prompting broadcasters and content providers to rethink traditional distribution models.

APOS 2026 brought together senior leaders from across the media, entertainment and technology sectors to discuss the future of content, distribution and consumer engagement in Asia-Pacific markets.