In a bid to elevate the home entertainment experience, snacking brand 4700BC has teamed up with Netflix to introduce two exclusive popcorn flavours, Sweet & Salty and Cheese & Caramel. This innovative collaboration is further highlighted by the involvement of filmmaker Karan Johar and popular TV personalities Karan Wahi and Karanvir Bohra.

Inspired by the consumer preference for diverse popcorn flavours at cinemas, this partnership brings a gourmet touch to home snacking. The new flavours are crafted to complement Netflix’s extensive content library:

Sweet & Salty: A global favourite, this flavour combines a balanced taste of sweetness with a hint of sea salt.

Cheese & Caramel: Featuring 4700BC’s signature cheddar cheese paired with Himalayan Salt Caramel, this offers a luxurious treat for those who enjoy a blend of salty and sweet.

These exclusive flavours will be available at major retailers, e-commerce platforms, q-commerce, and on the 4700BC website.

Chirag Gupta, Founder and CEO of 4700BC, commented, “At 4700BC, we recognize the deep connection between popcorn and entertainment. Partnering with Netflix allows us to enhance the snacking experience at home, turning every content-watching session into a special occasion. This collaboration reflects our shared commitment to delivering premium experiences to our consumers.”

Karan Johar added, “I’m excited about this partnership as it brings together my love for cinema and gourmet snacks. This collaboration between 4700BC and Netflix is a perfect match, ensuring that every viewing experience is memorable with the finest snacks.”

Poornima Sharma, Head of Marketing Partnerships at Netflix India, said, “Snacking while watching content is a beloved tradition, and these special-edition popcorn flavours are designed to complement Netflix’s blockbuster entertainment. Exceptional content deserves exceptional snacks, and this partnership delivers just that.”

The launch is supported by a playful ad campaign featuring Netflix’s iconic “Who’s watching?” interface. In the campaign, Karan Johar, Karan Wahi, and Karanvir Bohra humorously debate their favourite popcorn flavours while selecting what to binge-watch. The ad concludes with Johar combining the sweet and salty flavours, celebrating the joy of mixing tastes.

The campaign will run across various platforms, emphasizing the perfect pairing of 4700BC Popcorn with Netflix’s diverse content offerings. This collaboration sets a new benchmark for at-home entertainment, combining premium snacks with top-tier content to enhance the overall viewing experience.