Nickelodeon’s preschool channel Nick Jr. is come up with new ‘Peppa Pig’ in India.
‘Peppa Pig’ is an international sensation. It’s also very famous and popular in India. Viacom18, has been appointed by Entertainment One (eOne) as the licensing partner for ‘Peppa Pig’ in India.
This show can be experienced digitally on Voot. It is now available in on-air and stores. The addition of Peppa Pig to the existing shows like Ninja Hattori, Motu Patlu, Pakdam Pakdai, etc. will further cement Nickelodeon’s eminence as the most preferred channel among the country’s kids.
Viacom18, consumer products & integrated network solutions business head, Saugato Bhowmik said, “Peppa Pig is an international sensation and has been gaining popularity in India. Along with being the media network that introduced Peppa Pig to India, we are delighted to be the partner of choice for the brand’s retail entry into India. The launch has come at an opportune time when the consumer products industry in India is on the cusp of significant growth and Peppa Pig will be a valuable addition to our kids’ portfolio which has rapidly expanded over the past couple of years.”