Video streaming platform ZEE5 has entered into a strategic partnership with a content and IP studio Applause Entertainment, a venture of Aditya Birla Group, for a multi-show association.

Under this partnership, ZEE5 unveiled its first offering show titled ‘Kaun Banegi Shikharwati’ produced by Applause Entertainment in association with Emmay Entertainment and directed by Gauravv Chawla and Ananya Banerjee, reported by The Hindu Newspaper.

The original will premiere exclusively on ZEE5 in January 2022. ‘Kaun Banegi Shikharwati’, is a dramedy series with a unique take on a dysfunctional royal family.

Commenting on the partnership, Punit Misra, President – Content & International Markets, ZEE Entertainment Enterprises Ltd said, “ZEE5’s content design principles centre around intimately knowing our viewers and building a bouquet of engaging and entertaining offerings for our multiple consumer cohorts.”