ZEE5 Global, the leading streaming service for South Asian content, unveils Add-ons for US subscribers, consolidating various South Asian entertainment platforms within the ZEE5 Global ecosystem.

Priced from $1.49 onwards, Add-ons offer a unified access point to favorite South Asian content on the ZEE5 Global platform itself.

Archana Anand, Chief Business Officer, ZEE5 Global, emphasizes this move as a milestone, affirming the platform’s position as the top South Asian streaming service in the US market. Add-ons bring diverse content from platforms like Simply South, Oho Gujarati, Chaupal, NammaFlix, EPIC ON, and iStream, with plans to include more.”

“This initiative introduces Gujarati content on ZEE5 Global, catering to the vast Gujarati-speaking diaspora in the US. Partner titles enrich the platform’s extensive library, boasting over 250,000 hours of movies, TV shows, and originals across languages.”

Amit Goenka, President of Digital Businesses & Platforms at ZEE Entertainment Enterprises Ltd., highlights the need to address evolving consumer demands by offering a seamless, affordable, and engaging content experience through ZEE5 Add-ons.”

Anand envisions Add-ons as a solution to content fragmentation, benefiting subscribers with simplified billing, unified interface, ad-free viewing, and personalized recommendations.”

“In addition to Add-ons, ZEE5 Global introduces ‘The Great ZEE5 GiveAway’ program for US consumers, offering exciting rewards. A referral program from India to the US will allow subscribers to earn incentives by referring friends or family.”

“The platform also launches a campaign against global piracy, advocating a legitimate option for consumers enticed by pirated content, reinforcing its commitment to providing authentic entertainment choices.”

“The launch event featured a panel discussion titled ‘The Coming of Age of South Asian Entertainment: The Time is Now,’ exploring the prominence of South Asian content globally. Moderated by Anupama Chopra, the discussion featured prominent personalities including Manoj Bajpayee, Guneet Monga, Vishal Bhardwaj, Pratik Gandhi, and Archana Anand.”

“Accessible across multiple platforms including Android, iOS, web, Fire TV, Apple TV, Roku, and Samsung TVs, ZEE5 Global Add-ons aims to redefine the South Asian entertainment experience for US audiences.”