Zee Telugu is all set to captivate its audience with the World Television Premiere of ‘Aay’ on Sunday, November 17, at 3 pm. This heart-touching drama promises to deliver an unforgettable cinematic experience filled with intense emotions and surprising twists.

The story of ‘Aay’ follows Karthik (played by Narne Nithiin), a carefree software engineer who returns to his hometown, Pasarlapudilanka, after working in Hyderabad. Surrounded by his close friends Subbu (Kasireddy Rajkumar) and Hari (Ankith Koyya), Karthik’s life takes a turn when he meets Pallavi (Nayan Sarika).

Although Pallavi begins to develop feelings for Karthik, she unexpectedly agrees to marry someone else, leaving Karthik perplexed. The film delves into the reasons behind Pallavi’s decision and explores the emotional turmoil Karthik and his friends face as they deal with this turn of events.

With its gripping narrative and unpredictable twists, Aaypromises to keep viewers on the edge of their seats, making it the perfect weekend spectacle.

Tune in to Zee Telugu on November 17 at 3 pm for a heartwarming afternoon filled with captivating performances and a story that will stay with you long after the credits roll.