With its thought-provoking fiction shows and clutter-breaking non-fiction properties, Zee Telugu has been entertaining audiences across the two states of Andhra Pradesh and Telangana.

The channel has inspired change in the lives of many people, and to rekindle that spark, Zee Telugu has unveiled a vibrant new branding.

Naveen Polishetty, a young Telugu sensation, unveiled the new brand identity at Zee Mahotsavam, the mega 18th-anniversary celebration, which will be broadcast on Zee Telugu on May 21, 2023.

Zee Telugu determined the need for regional relatability as well as bringing to life the spark and radiance of viewers’ inner strength after extensive research and analysis.

The new logo was designed to represent ‘vibrance,’ which will serve as a visual metaphor for the audience’s inner strength, and was inspired by the marigold flower, which is meaningful to the people of the region.

The new logo will help people create more memorable moments in their journey by representing a stronger and brighter expression of self-belief and radiance that brings vibrancy into lives.

The new logo, which resonates strongly with its belief, takes the brand proposition of Aarambham Okka Aduguthone, which translates to ‘The beginning is with one step’, to the next level.

With the new logo, Zee Telugu is attempting to build relatability as well as inspire people to take a small step outside their comfort zones, which can lead to a giant leap in their lives, keeping in mind the determination of most people in Andhra and Telangana today.

The new logo embodies the regional flavor and encourages people to be ‘purposeful’ in their lives, encouraging them to become ‘breadwinners’ with a sense of fulfillment and direction.

Zee Telugu is also adopting a rule-bending approach to effect positive social change and strike a balance between providing guidance and support while also cultivating a strong, trusting, and enjoyable relationship.