In what could be one of the most intriguing moves in India’s evolving digital entertainment landscape, Zee Media is reportedly preparing to step into the rapidly growing world of competitive gaming. The network is said to be developing a large-scale gaming IP that combines the thrill of esports with Zee Media’s high production value, signaling a potential new phase in its digital expansion strategy.

According to a press release, the project is expected to be a high-energy property that brings together the excitement of gaming and the storytelling flair of mainstream television. Industry insiders suggest that Zee Media could be betting big on this venture, aiming to capture the attention of India’s Gen Z, Millennials, and Alpha audiences—segments that are driving the surge in digital consumption and gaming engagement across platforms.

Early reports hint that the IP could feature over 60,000 participants, an impressive prize pool, and a month-long gaming competition culminating in a high-octane multi-day finale. If confirmed, this would mark one of the largest gaming initiatives ever undertaken by an Indian media network, potentially bridging the gap between esports and mainstream entertainment.

Adding to the buzz, the company is reportedly planning a dedicated Gaming YouTube channel, along with influencer-led watch parties and brand partnerships designed to enhance viewer immersion. Such initiatives point toward Zee Media’s broader ambition to establish itself as a key player in the gaming ecosystem—an area increasingly seen as a powerful cultural and commercial driver.

The move aligns with Zee Media’s broader digital-first strategy, as the company continues to explore innovative content formats beyond traditional news. Gaming, with its ability to engage massive online audiences, presents an opportunity for the network to tap into a vibrant and fast-growing community that thrives on competition, community, and creativity.

While official details are yet to be revealed, excitement is mounting across both media and gaming circles. For now, all eyes are on Zee Media to see whether this ambitious new venture will mark the next major convergence of news, entertainment, and esports in India’s digital media story.