In a defining moment for business journalism in India, Zee Business has set a new industry benchmark by clocking its highest-ever Average Time Spent by Viewers (ATSV) at an impressive 45.8 minutes.

This milestone, based on BARC data for Week 24’25 (HSM – 22+ Male ABC | 0600-2400 hrs), underscores the channel’s exceptional connection with its audience and the growing appetite for reliable and in-depth financial news in the country.

According to a press release issued by Zee Business, this record-setting viewer engagement reflects the channel’s unwavering focus on delivering insightful, credible, and actionable financial content. In an era dominated by fragmented viewing habits and shrinking attention spans, the fact that viewers are consistently spending close to an hour with the channel is not just a testament to its content quality but also a signal of shifting viewer preferences toward more trustworthy and meaningful journalism.

Anil Singhvi, Managing Editor of Zee Business, expressed pride over the achievement, saying, “We are humbled and proud to be the country’s most trusted financial voice. The record-breaking ATSV of 45.8 minutes shows that our viewers don’t just sample us—they stay with us. In a complex world of money and markets, Zee Business has become a reliable compass. This isn’t just about ratings—this is about responsibility. We will continue to lead with truth, clarity, and purpose.”

The sentiment was echoed by Karan Abhishek Singh, CEO of Zee Media Corporation Limited, who added, “At Zee Media Corporation Limited, we believe that true leadership is measured not just in numbers, but in the depth of connection with our audiences. Zee Business’s performance is not just a win for the channel, but a milestone for the entire Zee Media network. It exemplifies our collective mission to inform, empower, and engage the nation with content that matters.”

Zee Business’s impact goes beyond the television screen. With a strong and growing presence across digital platforms and social media, the channel has managed to expand its influence to tier-2 and tier-3 cities and even remote areas, empowering millions to make better financial decisions. Innovative programming like the Jai Jawan Investment Plan and real-time stock market insights continue to serve as vital tools for viewers navigating the complexities of the Indian economy.

At a time when business news has emerged as a key driver of informed citizenship and financial empowerment, Zee Business’s performance in Week 24 is a reminder of its role as both a trusted advisor and a national catalyst. As India’s economy surges ahead, the channel’s milestone is not just about viewer metrics—it represents a growing trust in business journalism done right.