On the occasion of Akshaya Tritiya, Zee Business will run a special show called ‘Akshay Hai Teji’.

The show is set to premiere today at 4 p.m.

The Zee Business special show will include discussions among dignitaries like Ghazal Jain, Fund Manager, Quantum AMC; Surendra Mehta, Secretary, IBJA; Kumar Jain, Chairman, Umedhmal Tilokchand; Harshal Barot, Senior Consultant, South Asia, Metals Focus; Saiyam Mehra, Chairman, GJC, and Ajay Kedia, Kedia Commodity, on the importance of investing in gold, drawbacks, risks involved, portfolio diversification, etc.

Mrituenjay Kumar Jha, Commodity Editor of Zee Business, will moderate this panel discussion.

In India, gold is regarded as a secure and dependable investment alternative. However, holding actual gold can be costly and inconvenient due to the increased risk of theft or loss. ”?’ hopes to draw citizens’ attention to the importance of thoroughly considering their financial goals and tolerance before buying in gold on Akshaya Tritiya or at any other time.

Anil Singhvi, Managing Editor, Zee Business, said, “Akshaya Tritiya is considered ideal for initiating investments and purchases of valuable assets like gold and property. However, the focus of the majority of Indian households has been on heavy investments in gold, without realizing the relevance of diversifying investments. We, at Zee Business, believe in responsible journalism and presenting factual information. Hence, was born the idea of rolling out the special show ‘’अक्षय’ है तेजी?’ to guide investors across the country.”

“We believe our comprehensive content offering under ‘अक्षय’ है तेजी?’ will offer a compelling platform for our partners to connect with the consumers although the mood in the bullion market is somber,” added Madhu Soman, Chief Business Officer, Zee Business and WION.