In a significant stride within India’s gaming landscape, CleverTap, the all-in-one engagement platform, proudly disclosed that its collaboration with mobile gaming giant WinZO has yielded a remarkable 40 percent surge in retention rates.

Established in 2018, WinZO stands as a vanguard in India’s mobile gaming revolution, boasting a colossal user base of over 175 million individuals. Its status as the nation’s largest mobile social gaming platform is underlined by offering a diverse portfolio of 100+ games across various formats and more than a dozen regional languages.

WinZO’s unwavering commitment to enhancing product value and sustaining user engagement encountered a pivotal challenge in swiftly analyzing data to augment user retention.

CleverTap’s seamless integration into WinZO‘s tech infrastructure emerged as a game-changer, fortifying customer relationships and intensifying user engagement. The result: an impressive 5 billion micro in-app transactions monthly and a landscape of highly personalized gaming experiences for its users.

Angad Sehdev, Strategy and Growth lead at WinZO, emphasized the current fiercely competitive landscape, where user attention is a coveted commodity. He highlighted CleverTap’s role not merely as a data provider but as a catalyst, furnishing critical insights, segmentation tools, and the agility to execute real-time strategies. Sehdev stressed the importance of pre-emptive understanding of user needs to retain their base in such a dynamic environment.

CleverTap’s comprehensive tracking and analytics bestowed WinZO with valuable insights into customer-product interactions, facilitating agile refinements in app updates and rollout strategies in real-time.

Sidharth Pisharoti, Chief Revenue Officer at CleverTap, expressed exhilaration at contributing to WinZO’s soaring success. Pisharoti highlighted WinZO’s evolution into one of India’s foremost gaming platforms, applauding their grasp of customer behavior and their team’s ability to meet those expectations. As WinZO aims to expand its user base to a staggering 700 million and introduce innovative gaming formats, CleverTap reaffirms its role as a steadfast partner in this tech-driven gaming revolution.

The synergy between WinZO and CleverTap exemplifies a symbiotic partnership driving innovation and elevating user experiences within India’s vibrant gaming ecosystem.