In a strategic move celebrating India’s thriving digital entertainment economy, DishTV’s OTT platform Watcho has been announced as the Presenting Partner for the seventh edition of the IWMBuzz Digital Awards.

The prestigious event, scheduled to take place on June 19 at JW Marriott, Juhu, will honour excellence across OTT platforms, social media creators, and the television space — with Watcho playing a central role in spotlighting the country’s evolving creator ecosystem.

According to a press release issued by DishTV Watcho, the collaboration underscores the brand’s continued commitment to empowering storytellers and enhancing viewer experiences. With a growing base of over 10 million paid subscriptions, Watcho has quickly emerged as a full-spectrum content platform — aggregating 24 leading OTT platforms including JioCinema, Sony LIV, Zee5 and others under one umbrella. Watcho’s recent addition, “FLIQS,” within its app is a step forward in distributing premium content and enabling Indian and global creators to monetise their original work while maintaining complete ownership of their IPs.

More than just an aggregator, Watcho offers original, award-winning content across languages and genres, ranging from web series and films to short-form and snackable digital content. As the Indian OTT space rapidly diversifies, platforms like Watcho are creating curated environments for emerging and professional creators to thrive — and this partnership with IWMBuzz Digital Awards is a continuation of that mission.

Commenting on the association, Sukhpreet Singh, Chief Revenue Officer, Dish TV India, said, “At Watcho, we’ve always believed in creating space for stories that are unique, voices that are fresh, and creators who are passionate about their craft. That’s exactly what this platform represents — a celebration of the diversity and talent that defines today’s digital content ecosystem. Whether it’s original series, short-format storytelling, or regional and global content like Korean dramas, our goal has always been to bring something relevant and refreshing to audiences. Presenting IWMBuzz Digital Awards is a perfect extension of that vision. It’s not just about recognition — it’s about nurturing a creative community that’s growing stronger each year. We’re excited to be a part of this journey and hope it inspires creators to keep experimenting, pushing boundaries, and telling stories that truly connect.”

Over the years, the IWMBuzz Digital Awards have established themselves as one of the most sought-after platforms in the Indian digital space. With categories spanning best actors, creators, shows, and campaigns, the awards honour talent across platforms and genres. With Watcho’s entry as Presenting Partner, the event is expected to scale up further, bringing together a high-powered lineup of digital content pioneers, influencers, and OTT giants for a grand evening of recognition and celebration.

Siddhartha Laik, Founder and Editor-in-Chief of IWMBuzz, expressed his enthusiasm about the partnership, stating, “It’s been a pleasure working closely with Watcho. It embodies innovation and is truly driving change in the OTT space. As one of the fastest-growing digital entertainment platforms in India, Watcho brings incredible synergy to the Digital Awards. With Season 7, we’re confident the celebration is only going to get bigger and better.”

As the country’s OTT space enters a new era driven by tech, creativity, and hyperlocal content, partnerships like this reinforce how platforms and creators are coming together to build a sustainable and thriving content economy. Watcho’s association with IWMBuzz is not just symbolic — it’s a signal of intent to lead the next chapter of India’s digital storytelling movement.