Viacom18’s video-on-demand streaming platform Voot is all set to air the first season of the digital exclusive edition of ‘Bigg Boss OTT’ Kannada’ from August 6.

Following the overwhelming success of its reality show ‘Bigg Boss OTT’ Hindi last year, which proved to be a gamechanger in the digital entertainment space, Voot will once again unleash over-the-top entertainment and drama for all its Kannada viewers.

Presented by Vimal and special partner Paytm, ‘Bigg Boss OTT Kannada’ will have six weeks of unprecedented access and engagement.

As per the company’s press release, the viewers will get a chance to watch exclusive cuts, round-the-clock content drops, and a fully interactive 24*7 LIVE feed from the house.

An event, related to the show, was attended by the badshah of the Kannada film industry, Kichcha Sudeep, who will also host the show.

The event was also graced by Param, Head Kannada cluster, Viacom18, Ferzad Palia, Head- SVOD and International Business at Viacom18, and Rishi Negi, CEO Endemol Shine India.

Speaking at the launch of Bigg Boss OTT Kannada, Palia said, “With a strategy to create an everyday consumption proposition, we at Voot have successfully built a versatile and immersive digital ecosystem. Our continuous efforts to identify white spaces in the category and pursue regional growth opportunities has helped us to successfully amp up our offerings cutting across genres and formats.”

Kichcha Sudeep said, “In this Bigg Boss OTT season, viewers will have the ultimate say on what is happening inside the house. Given that they get to see the contestants 24/7 and control the proceedings, it would change the way contestants play the game. I am excited, as this is happening for the first time.”

Param said that the show has got a good mix of contestants and the housemates are relatively young and digital friendly.

Speaking on the interactive format, Negi said, “Bigg Boss has always been a marquee show that the nation has loved year on year, no matter the region or season! Bigg Boss is testament to Endemol Shine India’s longstanding successful partnership across the last decade with Viacom18, that has constantly evolved to present the show across varied formats, screens and languages.”