In its continuing bid to stem subscriber loss, Vodafone India has launched the ‘Vi Hero Unlimited Campaign’ with the proposition, ‘Data Delight’.

Under the new proposition, Vi users can unlock up to 2GB of extra data every month, over and above their daily quota, at no extra cost. The Vi Hero Unlimited portfolio also includes other benefits such as Unlimited High-Speed Data from 12 am – to 6 am and Weekend Data Rollover.

The telecom operator has been consistently losing subscribers for the past several quarters, ending FY22 with 243.8 million subscribers as compared to 267.8 million a year prior. Its blended churn for the quarter ended March 31 was 3.4 percent, also up from a year before.

Vi Hero Unlimited packs are structured to provide a one-stop solution to the common concern of data quota exhaustion faced by prepaid users. The benefits of the new packs include unlimited data from 12 am – 6 am which allows prepaid customers to access unlimited high-speed night time data without any restrictions;

To promote the new schemes, Vi has launched a high decibel ATL campaign themed ‘Sirf Naam ka nahin kaam ka unlimited’. Featuring popular actor Vinay Pathak, the Vi campaign is planned for eight weeks, and to promote this unique ‘Hero Unlimited’ proposition, multiple media platforms like TV, digital and OOH, along with large on-ground activation programmes, will be actioned.