VLCC, a beauty and wellness industry company, has roped in film actor Tamannaah Bhatia to be the brand ambassador for its facial kits range.

VLCC, a homegrown brand, has over 30 years of experience in understanding and serving Indian skin and beauty needs. Bringing the latest in beauty science and technology for the consumers through their services and products, the company said.

The brand aims at delivering a personalized solution to beauty needs and believes in authentic and proven results. Taking its mission forward, the brand has partnered with Bhatia, who epitomises the same brand values of being empathetic and authentic.

She has featured in their new brand campaign that promotes complete skin care using facial kits. The insight of this campaign comes from multiple consumer voices that highlighted the need for that extra dose of face care by the end of the week, despite using all the everyday care products like facewash, moisturizers etc., the company said in a press release.

Bhatia will now be seen in VLCC’s high decibel, TV-first campaign.

Sharing her experience Tamannaah said, “When I feel happy from within, I feel most radiant. Taking care of yourself and your skin brings happiness, and that shines the most. Self-care = happiness = glow. That’s why I use the VLCC Gold Facial Kit, for that long lasting golden glow.”

Speaking of the campaign, Puneet Gulati, Group CMO for VLCC, said, “At VLCC, our mission is to help people to be the most beautiful and healthy version of themselves. For over three decades, we have pioneered high science products and services for our discerning consumers. Facials end up delivering what every day skincare cannot, and that inspires our new Gold Facial kit campaign with Tamannaah.”