Vividh Bharati’s regional services boast pan-India popularity

While Vividh Bharati’s national service continues to top the charts in all rankings — global and domestic — its regional services are also popular beyond their respective language regions.

For example, Vividh Bharati Kannada is not just heard in Karnataka but also in cities like Mumbai, Pune and Delhi NCR.

In the latest rankings of top cities in India where All India Radio live-streams on NewsOnAir app are most popular, Bengaluru, Pune and Delhi NCR continued to hog the top three slots for more than four weeks now, an official press release said Friday.

In major changes in rankings of top AIR streams in India, AIR Kochi FM Rainbow and Vividh Bharati Kannada have entered Top 10 by displacing Vividh Bharati Malayalam and FM Rainbow Delhi, respectively, from the top list.

FM Rainbow Mumbai and Rainbow Kannada Kaamanbilu have climbed up the ladder to 2nd and 5th position, while AIR Pune and AIR Kerala have slipped to 4th and 9th rank, respectively.

Around 270 radio services of All India Radio are live-streamed on NewsOnAir, Prasar Bharati’s official app. These radio streams have a large number of listeners not just in India, but globally.

These rankings are based on data from April 1-30, 2022.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

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Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Vividh Bharati’s regional services boast pan-India popularity

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