Atrangii App, a freemium OTT platform backed by Vibhu Agarwal has been launched today.

The app which was rolled out earlier in July and has a catalog of original content and catch-up viewing of its GEC channel ‘Atrangii TV’.

According to the platform’s statement, the app garnered 70 percent of monthly active users (MAU) in a short period the OTT app.

To further ramp up its content offering, the platform has announced five new shows namely – ‘Libaas’, ‘Surangaa’, ‘Kadiyaa’, ‘Womeniya’, and ‘Naam Gum Jayega’.

The launch took place in Mumbai and was attended by the leading cast of the series and renowned names from the entertainment industry namely Isha Koppikar, Freddy Daruwala, Shilpa Shinde, Barkha Bisht, Romit Raj Parsher, Krip Suri, Ali Merchant, Sara Khan, Gaurav Chopra Amar Upadhayay amongst others.

Speaking on the launch, Vibhu Agarwal, Founder & CEO of Atrangii shared, “Atrangii App is a freemium platform where 75 percent of the content is behind the unpaid wall (AVOD) and the remaining is behind the paid wall (SVOD). In the past few months, we have chosen compelling content for the platform and we are pleased to add a line-up of multi-genre and multi-starrer shows to further bolster our content offering. The aim has always been to provide quality entertainment to all Hindi understanding and speaking audiences across the length and breadth of the country.”