The Women’s Premier League (WPLfirst )’s campaign, ‘Naam Hoga Tera Har Zubaan Par,’ has been launched by Viacom18, the league’s broadcast and digital partner.

The TVC has a celebratory air about the league and opens by throwing caution to the wind on the arrival of brazenly bold cricketers who will leave a mark during the WPL, making them household names, and inspiring the next generation of cricket fans.

‘Naam Hoga Tera Har Zubaan Par,’ created by Ogilvy, celebrates the resilience, grit, and determination of every girl who aspires to break new ground in cricket.

The rap anthem embodies the WPL’s new energy and the anticipation that it will spread across the country as the newest breeding ground for the next generation of superstars.

The campaign, which will cover several traditional and digital consumer touchpoints, is now live on Viacom18’s digital platforms and all network channels.

“We are proud to not just partner with the WPL but also have a creative voice in the way we introduce the league to fans. We conceptualized Naam Hoga Tera Har Zubaan Par being fully aware of the league’s potential and the mark that its inaugural campaign will leave behind,” said Viacom18 Sports Spokesperson. “We are committed to building the WPL as the world’s biggest women’s sporting league in the long term, and our campaign is an ode to that vision and our first step in that direction.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “Our girls are bringing a powerful game to the WPL. Our campaign is a showcase of that, the immense potential of these players and their fierceness which will be unleashed at WPL, making them a household name across the gullies of India.”

On March 4, the Gujarat Giants will face the Mumbai Indians in the first match of the WPL.

Throughout the WPL, fans can watch all of the live and non-live action on JioCinema, Sports18 – 1 SD and HD, Sports18 Khel, Colors Kannada Cinema, and Colors Tamil.

Viacom18 will broadcast the entire event in English, Hindi, Kannada, Tamil, and Telugu.