In celebration of the 25th anniversary of the beloved Nickelodeon animated series ‘SpongeBob SquarePants’, Viacom18 Consumer Products has announced a yearlong celebration featuring exciting new collaborations and exclusive merchandise.

 

The licensing and merchandising arm of Viacom18 has partnered with renowned artists such as Raul Urias, Jisu Choi, Daniel Mackey, Berthet One, Dennis Gabbana, and Tik Ka from East. Fans can look forward to an exclusive collection that includes swimwear, rainwear, bucket hats, tote bags, and more.

 

“SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years,” said Sachin Puntambekar, Head of Viacom18 Consumer Products. “As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences.”

 

The celebration will leave no stone unturned for the ‘SpongeBob SquarePants’ fandom. Viacom18 Consumer Products has planned an extensive marketing campaign spanning TV, retail, and digital activations. This includes SpongeBob and Patrick figurines at retail stores, takeovers, and dedicated character pages on direct-to-consumer partner websites. Additionally, collaborations with influencers and promotional campaigns on popular channels such as Nickelodeon, MTV, VH1, and JioCinema will further engage fans.

 

This milestone event not only honors the lasting legacy of ‘SpongeBob SquarePants’ but also showcases Viacom18’s dedication to creating unique and memorable experiences for fans worldwide. With a blend of creative artistry and exclusive merchandise, the yearlong celebration promises to bring fans closer to their favorite characters and enrich their connection with the ‘SpongeBob’universe.