Vodafone Idea (Vi) has launched what it describes as India’s first prepaid family plan, allowing customers to form family groups, share mobile data and receive discounts on recharges through the Vi app.

The new offering enables up to four Vi prepaid subscribers to join a family group, with one primary member and up to three secondary members. Each member retains their individual prepaid plan and validity while gaining the flexibility to share data with other members, regardless of where they are in the country.

Under the proposition, family members can transfer 500 MB of data at a time to another member who is running low. The initiative aims to address a common prepaid user concern, particularly when data is needed for online classes, video calls, navigation and other essential digital services.

Vi said all active prepaid subscribers can create a family group through its app. The service also allows members across different telecom circles to join the same family, extending the benefits beyond geographical boundaries.

In addition to data sharing, every family member is eligible for guaranteed discounts of up to 10 percent on each recharge made through the Vi app. The company said the offering combines shared connectivity, family management features and exclusive rewards.

Speaking about the launch, Avneesh Khosla, Chief Marketing Officer at Vi, said the initiative reflects the company’s focus on making prepaid services more flexible and relevant to customers’ everyday needs.

“At Vi, we believe the best innovations are often rooted in simple human truths. We believe the future of prepaid is not just about offering more data but about giving customers greater flexibility on how they use it,” Khosla said.

He added that the plan challenges the traditional approach to prepaid mobile services and reinforces the company’s commitment to making connectivity more inclusive.

The launch builds on Vi’s brand proposition, ‘Vi Pe Sab Hain VIP’, which focuses on making benefits accessible to a wider range of customers.

To promote the new offering, Vi has rolled out a campaign featuring Shah Rukh Khan. The campaign film depicts how the prepaid family plan helps keep his family connected despite members being spread across different cities in India.

Watch the campaign: Vi Prepaid Family Plan

Learn more: Vi Prepaid Family Plan video