Bisleri International’s premium natural spring water brand, Vedica Himalayan Spring Water, has partnered with Nykaaland 2026 as its hydration partner, extending the brand’s presence at experiential events focused on beauty, lifestyle and entertainment.

The partnership will see Vedica associated with the fourth edition of Nykaaland, which is scheduled to take place from October 23 to 25 in New Delhi, a press release from Bisleri International stated yesterday.

Nykaaland brings together beauty brands, creators and consumers through immersive experiences and live programming. Vedica’s association as hydration partner adds a premium beverage brand to the festival’s mix of beauty, entertainment and experiential offerings.

The collaboration marks another brand association for Vedica as it builds its presence around premium consumer experiences.

Nykaaland, which debuted in Mumbai, has expanded its footprint with its Delhi-NCR edition, bringing together global and homegrown beauty brands alongside creators and industry personalities.

Tushar Malhotra, Senior Director, Sales and Marketing, Bisleri International, said in a statement, “Our partnership with Nykaaland brings Vedica into a space where luxury, beauty and lifestyle come together, allowing us to connect with consumers who value premium experiences.”