In one of the biggest transactions in India’s film and entertainment sector, Universal Music Group’s India arm has acquired a 30 per cent stake in Bollywood production house Excel Entertainment. The deal values the Farhan Akhtar and Ritesh Sidhwani-led company at an enterprise valuation of Rs.2,400 crore, the two companies said in a joint announcement, The Economic Times reported.

Excel Entertainment, which is unlisted, has built a strong reputation in the Indian film industry for backing commercially successful and culturally impactful cinema and series. The strategic investment by Universal Music Group (UMG), the world’s largest music label, marks a significant convergence of filmed entertainment and music businesses in the Indian market.

The partnership is expected to strengthen Excel Entertainment’s content ecosystem, particularly in music-led films, soundtracks and digital storytelling, while allowing UMG to deepen its presence in India’s rapidly expanding film and audio-visual entertainment space. The investment also reflects growing global interest in India’s creative economy, driven by its scale, diverse audiences and increasing consumption of premium content across platforms.