Ultra Music, a division of Ultra Media & Entertainment Private Ltd, has launched two new regional YouTube channels: Ultra Music Bhojpuri and Ultra Music Rajasthani.

These channels are designed to cater to music enthusiasts by offering a wide range of songs that celebrate the rich musical heritage of their respective regions.

Each channel currently streams over 25 songs, with plans to release more than 100 songs annually. The Bhojpuri channel releases three new songs weekly, covering genres like Romantic, Orchestra, Vagdi, Jhumar, Lokgeet, Devigeet, and Ghazals.

For the festive season, Ultra Music will stream a variety of songs for festivals and occasions, including Vivah Gari Geet, Sohar Geet, and Chhath Puja. Ultra Music Bhojpuri will feature both traditional and modern music, while Ultra Music Rajasthani will offer folk tunes, Marwari Geet, and wedding songs.

Ultra Music Rajasthani‘s latest folk song, ‘Mithoda Mehmaan,’ blends traditional melodies with modern lyrics and has captivated audiences with its authentic sound and cultural roots.

Ultra Media & Entertainment plans to launch additional music channels in other Indian languages, expanding their diverse portfolio that already includes 89 YouTube channels across various genres and languages.

Rajat Agrawal, Director & Syndication Head, expressed enthusiasm for the new channels, highlighting Ultra’s commitment to providing customized content solutions and expanding their reach to music lovers globally.

With over 20 crore subscribers and followers across platforms like YouTube, Facebook, and Instagram, Ultra Media & Entertainment continues to be a significant player in the digital entertainment landscape.