TVS Motors Company (TVSM), a leading global automaker, has announced a partnership with India’s F1 contender Kush Maini through TVS Racing.

TVS Racing, which is the country’s first factory racing team and the pioneer of the One Make Championship (OMC) in India, has cut a sponsorship deal with Maini, a talented Formula 2 (F2) racer.

Renowned for its dominance in two-wheeler motorsport, TVS Racing‘s support for Maini marks a pivotal step towards fostering motorsports excellence across diverse platforms by the company, TVS Motor Company said in a press release issued in Bengaluru.

TVS Racing has trained and given the opportunity to over 5,000 budding racers to sharpen and showcase their skills as part of their TVS OMC program that consists of four categories in India – Rookie, Women’s, Media, and Expert, and TVS Asia One Make Championship that made its foray in 2022 on International tracks.

Speaking on the collaboration, Vimal Sumbly, Head Business – Premium, TVS Motor Company expressed, “TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts with honing the talents of racers like Harith Noah, Aishwarya Pissay and more, on a global stage is testament to our commitment of democratising motorsports.

“Our decision to sponsor Kush Maini underscores the same commitment of nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2.

Expressing his enthusiasm, Maini said, “It’s an honour to be supported by TVS, a company that’s very prestigious in India. It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support.”

Maini, hailing from Bengaluru, is an accomplished racing prodigy with an impressive track record. He currently races in FIA Formula 2, and is currently 5th in the championship standings after three rounds. He is also part of the Alpine Academy as a junior driver and Mahindra Racing as a reserve driver for Season 10 of the ABB FIA Formula E World Championship.