Times Now Navbharat emerges as fastest growing Hindi news channel
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11 months ago 02:30:17pm Television

Times Now Navbharat emerges as fastest growing Hindi news channel

New Delhi, 12-April-2023, By IBW Team

Times Now Navbharat emerges as fastest growing Hindi news channel

Times Now Navbharat has become the fastest-growing channel in the Hindi news category thanks to its innovative and distinctive content formats, fast and exclusive news breaks, and the most popular prime-time programs, ‘News Ki Pathshala’ and ‘Sawal Public Ka’.

The channel has seen a 115 percent growth in TVTs in the prime-time band, easily surpassing its rivals. In the most recent Financial Year 21–22, the channel’s video views on Facebook and YouTube increased by an incredible 90 percent.

As per the press release, The channel’s 9 o’clock program ‘News Ki Pathshala’ has achieved remarkable growth in its TVTs with a 158 percent gain, the highest in the cohort (BARC| HSM| 15+ Pay| Growth base AMA in Wk.18’22 Vs Wk.13’23, WD 2100-2200hrs). This program has made an everlasting impression in the prime-time band with its one-of-a-kind show format. The program, which consistently sees an increase in viewers each week, achieved a TSV of 6.3 minutes in Week 13’23, placing it third in its category and capturing 11% of the market (BARC| HSM| 15+ | Weekdays 2100-2200hrs).

With new insights, Sushant Sinha’s anchoring of ‘News Ki Pathshala’, a paradigm shift in the way news is presented on television, helps viewers understand the news and current events.

Major success on digital platforms One of the TV news programs that is shared and liked the most on social media is ‘News Ki Pathshala’.

In March, the program that best engages the public by providing a thorough and simple explanation of complicated subjects based on unambiguous facts received 92 million views on Facebook and 32 million views on YouTube.

Editor-in-Chief of Times Now Navbharat and Group Editor of the Times Network, Navika Kumar, stated, “We are proud to observe Times Now Navbharat’s promising growth and strong resonance with the viewers, since its start. Times Now Navbharat has successfully transformed the Hindi News category to become the favorite Hindi channel of viewers on TV and social media. This has been accomplished with superior news content and interactive show formats that focus on topics that directly impact people. I do not doubt that these figures will only increase our motivation to take Times Now Navbharat to new heights and establish new standards for the sector.

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