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Times Now, India’s premier English news channel, dominated the coverage of the 2024 Jammu & Kashmir and Haryana Assembly elections with a commanding 28 percent market share, reaffirming its position as India’s Election News Headquarters (Source: BARC | 10L+ | NCCS A 15-60 Males | Wk.41’24). Leading with a 33 percent market share during prime-time slots (Weekdays 2000-2300hrs), Times Now’s flagship shows, India Upfront and The Newshour, played a crucial role in its success.
On Counting Day, the channel continued to lead, securing a 27 percent market share, providing viewers with exclusive insights, live updates, and real-time analysis. During the Exit Poll Day broadcast, Times Now emerged as the genre leader, capturing 37 percent viewership share (Source: BARC | 10L+ | NCCS AB 22+ Males | 5th Oct. 2024, 1800-2000hrs).
Backed by experienced journalists and comprehensive election programming, Times Now ensured a holistic news experience throughout the election period.
