Tata Play has expanded its regional presence with the launch of ‘Telugu Classics’, a new value-added application.

The new service will offer a wide range of genres, including famous and celebrated films from the 1950s to the 1990s starring actors such as Chiranjeevi, NTR, ANR Balakrishna, Savitri, Krishna Kumari, and others. Along with movies, the service will feature hand-picked TV programs and songs from the past.

On weekends, viewers will be treated to a unique and exclusive segment called ‘Vendithera Vaelpulu,’ in which they will be able to see the biographies of Telugu film stars. The programming will also include short material such as best scenes and dialogues from iconic movies to keep viewers entertained in between films.

Commenting on the same, Tata Play’s Chief Commercial and Content Officer Pallavi Puri said, “Continuing to cater to our subscribers’ love and appreciation for quality content, we are happy to announce Tata Play Telugu Classics as an addition to the vast library of value-added services on Tata Play.

Sandeep Gupta, COO of Broadcasting at Shemaroo Entertainment, said, “Through this expansion, we aim to revive the charm of legendary Telugu content and provide our viewers with an opportunity to relive the golden era of Telugu cinema. I especially want to thank our partner Shemaroo Entertainment for helping us curate this service and restoring these classics for generations to relish.

“We are thrilled to announce our partnership with Tata Play, in its latest value-added service – Telugu Classics, curated to bring exceptional Telugu classic films to audiences across India. This new service is aimed at presenting the best of Telugu cinema from the 1950s to the 1990s. These decades represent the golden era of Telugu cinema and continue to be a popular choice for viewers even today.”