Tata Play Bollywood Masala is the company’s newest addition to its service portfolio. According to the company, the new service will provide a diverse selection of Bollywood films from the 1990s and 2000s.

Furthermore, Tata Play Bollywood Masala will feature a variety of movies, talk shows, celebrity interviews, specially created shows, music, behind-the-scenes, and more.

The service will genres and titles such as ‘Aashiqui’, ‘Andaz Apna Apna’, ‘Jo Jeeta Wahi Sikandar’, ‘Khiladi’, ‘Roja’, ‘Raju Ban Gaya Gentleman’, ‘Dil Chahta Hai’, ‘Deewana Mastana’, ‘3 Idiots’, ‘Munnabhai MBBS’, among others, Financial Express reported.

Talking about the launch of the new service, Pallavi Puri, chief commercial and content officer, of Tata Play, said, “With Tata Play Bollywood Masala, we have created the ultimate movie destination for the fans of the 90’s and the 2000’s era. In this service, we have curated cult movies of the most celebrated actors of that time, in association with our partner Shemaroo. We are certain this iconic phase of Indian cinema will be a treat for all our subscribers.”

“We are happy to announce new dimensions to our continued partnership with Tata Play, marking the launch of a new ad-free service, Tata Play Bollywood Masala. This offering from Tata Play is a nostalgic treasure trove, featuring movies, songs, interviews, and captivating content from the 1990s and 2000s. With Tata Play Bollywood Masala, this legacy has further deepened and become even more special,” Sandeep Gupta, COO of broadcasting business, Shemaroo Entertainment Limited, added.

Additionally, subscribers can view Tata Play Bollywood Masala on channel number 311 for Rs 2 per day along with the content on their Tata Play mobile app on Live TV and VOD.