Apple customers of Tata CliQ, one of India’s prominent e-commerce marketplace, were in for a pleasant surprise on Friday morning, September 24, as they were amongst the first customers in the country to lay their hands on the all-new iPhone13.

In an endeavor to provide an elevated experience, the much-awaited phone was hand-delivered to lucky customers at 8:01 am by Tata CLiQ and the impeccably dressed staff from Taj Hotels, in specially curated ‘black boxes’, PTI reported from Mumbai.

Sandeep Kulkarni, Chief Supply Chain Officer of Tata CLiQ said, “We are constantly pushing ourselves to innovate and raise the bar on Customer Experience. These white-gloved deliveries were one more attempt to put a smile on our customers’ faces.”

Salam Shaikh, one of the customers said, “It was nice to get the new iPhone-13 first thing in the morning. It indeed made my day. Thanks to Tata CLiQ. For my family and me, it was by far the most memorable delivery experience”.

Tata CLiQ is India’s fastest-growing destination for brands. In their upcoming festive sale called the 10/10 sale (October 5 – 12, 2021), they are offering their customers the best deals across fashion, electronics, beauty, and home categories.