Tamil Classics

Tata Play spotlights Tamil Classics

In a bid to enhance its diverse content portfolio, Tata Play has unveiled ‘Tamil Classics,’ a premium destination for fans of Tamil cinema spanning the golden era from the 1950s to the 1990s. This addition aims to bolster Tata Play's Classic lineup, alread...


Tata Play

Tata Play launches addressable ads for Linear TV

Tata Play on Monday rolled out addressable ads for linear television, a 'breakthrough' in the Indian industry for unconnected boxes and a move that should propel revenues of the dish TV provider who never had access to advertising revenue. Addressable Ads will allow brands to target segmented audiences ...


Tata Play

Tata Play launches Bollywood Masala

Tata Play Bollywood Masala is the company's newest addition to its service portfolio. According to the company, the new service will provide a diverse selection of Bollywood films from the 1990s and 2000s. Furthermore, Tata Play Bollywood Masala will feature a variety of movies, talk shows, celebrity in...