Tata Play

Tata Play launches ‘Anime Local’ in Tamil, Malayalam, and Hindi

Tata Play has expanded its value-added service portfolio with the introduction of Anime Local, bringing the best of Japanese animation to Indian audiences. This ad-free service is available to all Tata Play subscribers in three languages—Hindi, Tamil, and Malayalam. Anime Local offers a diverse selection of curated anime content, including po...


Tamil Classics

Tata Play spotlights Tamil Classics

In a bid to enhance its diverse content portfolio, Tata Play has unveiled ‘Tamil Classics,’ a premium destination for fans of Tamil cinema spanning the golden era from the 1950s to the 1990s. This addition aims to bolster Tata Play's Classic lineup, alread...


Tata Play

Tata Play launches addressable ads for Linear TV

Tata Play on Monday rolled out addressable ads for linear television, a 'breakthrough' in the Indian industry for unconnected boxes and a move that should propel revenues of the dish TV provider who never had access to advertising revenue. Addressable Ads will allow brands to target segmented audiences ...