Spotify

Spotify expands its music feature

Spotify has recently expanded its music video feature, now testing it with more Premium subscribers. Originally launched in March, this innovative video experiment was first rolled out in 11 countries, including the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, Egypt, and Kenya. Following p...


Spotify

Spotify launches free streaming option in South Korea

Spotify has officially rolled out its free music and podcast streaming service in South Korea, aiming to expand its user base in the competitive audio streaming market. Announced on Thursday, this new offering aligns with Spotify's freemium business model, which combines a limited ad-supported service with a premium subscription option for unlim...


Spotify India

Spotify India partners with Amplified Intelligence

Spotify India has teamed up with Amplified Intelligence, a leader in attention measurement, to determine attention benchmarks across Spotify's audio and video ad platforms. The research sheds light on how mood and attention influence ad effectiveness across various platforms, The Economic Times reported. Key Findings from the Study: 1. Brand...


Spotify

Spotify teases ‘Deluxe’ subscription tier features

Spotify is preparing to launch a new ‘Deluxe’ subscription tier, priced at around $18 per month, offering hi-fi audio quality and enhanced features. Chief Executive Officer Daniel Ek confirmed this during the company's Q2 2024 earnings call. "It's probably around a $17 or $18 price point, but sort of a deluxe version of